Donor Lapsed Reactivation

Create a lapsed donor reactivation campaign.

## Lapsed Donor Segment
**Definition of Lapsed:** ${{LAPSED_DEFINITION}}
**Number of Lapsed Donors:** ${{LAPSED_COUNT}}
**Previous Giving Level:** ${{PREVIOUS_GIVING}}
**Last Gift Date Range:** ${{LAST_GIFT_RANGE}}

## Organization Updates
**Recent Accomplishments:** ${{ACCOMPLISHMENTS}}
**New Programs:** ${{NEW_PROGRAMS}}
**Impact Stories:** ${{IMPACT_STORIES}}

## Campaign Goals
**Reactivation Goal:** ${{REACTIVATION_GOAL}}
**Revenue Goal:** ${{REVENUE_GOAL}}
**Campaign Timeline:** ${{TIMELINE}}

## Available Channels
**Email:** ${{EMAIL_CAPABILITY}}
**Direct Mail:** ${{MAIL_CAPABILITY}}
**Phone:** ${{PHONE_CAPABILITY}}

Create a reactivation campaign including:
1. Campaign strategy
2. Segmentation approach
3. Multi-touch timeline
4. Email 1: We miss you
5. Email 2: Update and impact
6. Email 3: Special ask
7. Direct mail letter
8. Phone script
9. Offer/incentive strategy
10. Welcome back messaging
11. Stewardship plan
12. Success metrics
13. Testing approach