Corporate Social Responsibility Communications

Create CSR communications strategy.

**Organization:** ${{ORGANIZATION}}
**CSR Focus Areas:** ${{FOCUS_AREAS}}
**Key Initiatives:** ${{INITIATIVES}}
**Stakeholders:** ${{STAKEHOLDERS}}
**Communication Goals:** ${{GOALS}}

Develop the strategy:

**CSR Communication Foundation:**

**Objectives:**
- Stakeholder awareness
- Reputation building
- Employee engagement
- Investor interest
- Authentic storytelling

**CSR Pillars:**
- Environmental
- Social
- Governance
- Community
- Workplace

**Stakeholder Mapping:**
- Customers
- Employees
- Investors
- Communities
- Partners
- Regulators
- Media

**Messaging Framework:**

**Central Narrative:**
- Why CSR matters to company
- Connection to business
- Authentic commitment
- Long-term vision
- Impact story

**Pillar Messages:**
- Environmental message + proof
- Social message + proof
- Governance message + proof
- Community message + proof

**Tone:**
- Authentic, not boastful
- Action-focused
- Humble about challenges
- Forward-looking
- Inclusive

**Content Strategy:**

**Annual Report:**
- CSR/Sustainability report
- Integrated annual report
- ESG report
- Impact summary

**Ongoing Content:**
- Blog posts
- Case studies
- Employee stories
- Partnership highlights
- Progress updates

**Visual Content:**
- Infographics
- Video stories
- Photography
- Data visualizations

**Channel Strategy:**

**Owned Channels:**
- Website CSR section
- Social media
- Employee communications
- Newsletter
- Annual report

**Earned Media:**
- Press releases
- Media pitches
- Awards/recognition
- Speaking opportunities
- Thought leadership

**Stakeholder Communications:**

**Investors:**
- ESG reporting
- Investor presentations
- Proxy materials
- Investor day content

**Employees:**
- Internal communications
- Volunteer programs
- Engagement opportunities
- Recognition

**Customers:**
- Product communications
- Marketing integration
- Loyalty program
- Cause marketing

**Community:**
- Local communications
- Partnership announcements
- Event promotion
- Impact reporting

**Authenticity Guidelines:**

**Do:**
- Lead with action, not words
- Be specific with data
- Acknowledge challenges
- Show progress over time
- Include diverse voices

**Don't:**
- Greenwash/overstate
- Cherry-pick data
- Ignore critics
- Make empty promises
- Virtue signal

**Crisis Preparedness:**

**Potential Issues:**
- Environmental incidents
- Labor issues
- Supply chain concerns
- Governance failures

**Response Approach:**
- Transparency
- Accountability
- Action plan
- Ongoing updates

**Measurement:**

**Communication Metrics:**
- Reach and engagement
- Sentiment
- Message pull-through
- Award recognition
- Employee engagement

**Business Metrics:**
- Reputation scores
- Investor interest
- Customer loyalty
- Talent attraction
- Stakeholder feedback

Provide CSR communications plan with content calendar.