Global PR Strategy

Create global PR strategy.

**Organization:** ${{ORGANIZATION}}
**Home Market:** ${{HOME_MARKET}}
**Target Markets:** ${{TARGET_MARKETS}}
**Global Goals:** ${{GOALS}}
**Resources:** ${{RESOURCES}}

Build the strategy:

**Global PR Framework:**

**Centralized vs Localized:**
- Global messaging control
- Local execution
- Hybrid approach
- Decision matrix

**Global Brand Consistency:**
- Core messages
- Visual identity
- Tone guidelines
- Approval processes

**Market Assessment:**

**Per Market Analysis:**
- Media landscape
- Cultural considerations
- Regulatory environment
- Competitive position
- Language requirements
- PR infrastructure

**Priority Setting:**
- Market size/importance
- Business objectives
- Resource availability
- Timing
- Risk/opportunity

**Global Messaging:**

**Core Narrative:**
- Universal brand story
- Global positioning
- Key messages
- Proof points

**Market Adaptation:**
- Local relevance
- Cultural sensitivity
- Market-specific proof points
- Language translation
- Local examples

**Media Relations:**

**Global Media:**
- International publications
- Wire services
- Global broadcast
- Digital global

**Regional/Local Media:**
- National publications
- Regional media
- Trade media
- Digital/online
- Broadcast

**Agency Model:**
- Global agency network
- Local agency relationships
- Freelance support
- In-house resources

**Coordination:**

**Governance:**
- Global PR lead
- Regional leads
- Local teams
- Approval authority
- Escalation process

**Communication:**
- Regular calls
- Shared platforms
- Campaign briefs
- Performance reviews
- Best practice sharing

**Planning:**
- Global calendar
- Local integration
- Conflict resolution
- Resource allocation

**Campaign Execution:**

**Global Campaigns:**
- Centralized development
- Local adaptation
- Coordinated timing
- Unified measurement

**Local Campaigns:**
- Market-specific
- Local approval
- Global alignment
- Reporting integration

**Crisis Management:**

**Global Protocol:**
- Escalation process
- Response coordination
- Message control
- Spokesperson designation
- Multi-market response

**Cultural Considerations:**

**Adaptation Areas:**
- Messaging tone
- Visual content
- Spokesperson selection
- Timing/scheduling
- Media preferences

**Risk Areas:**
- Cultural missteps
- Translation errors
- Timing conflicts
- Political sensitivity

**Measurement:**

**Global Metrics:**
- Total coverage
- Share of voice (global)
- Message consistency
- Campaign performance
- Regional comparison

**Regional/Local Metrics:**
- Market-specific KPIs
- Local benchmarks
- Competitive position
- Business impact

**Reporting:**
- Consolidated dashboard
- Regional reports
- Campaign analysis
- Annual review

Provide global PR plan with regional frameworks.