HARO Response Strategy

Create HARO response strategy.

**Organization:** ${{ORGANIZATION}}
**Expertise Areas:** ${{EXPERTISE}}
**Spokespeople:** ${{SPOKESPEOPLE}}
**Target Publications:** ${{PUBLICATIONS}}
**Response Capacity:** ${{CAPACITY}}

Build the strategy:

**HARO Overview:**

**What is HARO:**
- Help A Reporter Out
- Journalist source requests
- Free media opportunities
- Expert positioning
- Earned coverage

**Similar Platforms:**
- HARO (Cision)
- Qwoted
- SourceBottle
- JournoRequests
- ProfNet

**How It Works:**
- Three daily emails
- Source requests
- Deadline-driven
- Response competition

**Response Strategy:**

**Query Evaluation:**
- Relevance to expertise
- Publication quality
- Deadline feasibility
- Competitive queries
- Effort vs reward

**Priority Criteria:**
- Tier 1 publications
- Perfect expertise match
- Reasonable deadline
- Clear requirements

**Avoid:**
- Off-topic queries
- Impossible deadlines
- Unclear requests
- Low-quality outlets

**Response Best Practices:**

**Subject Line:**
- Follow query instructions
- Clear identification
- Expert name included

**Response Structure:**
1. Brief introduction
2. Direct answer to question
3. Supporting detail/example
4. Quotable soundbite
5. Credentials
6. Contact information

**Response Template:**
Hi [Journalist name],

I'm [Name], [Title] at [Company], and I'd be happy to contribute to your story about [topic].

[Direct answer to their question - 2-3 sentences]

[Supporting detail, example, or data - 2-3 sentences]

[Quotable soundbite - 1 sentence, can be used as-is]

[Brief credential establishing expertise - 1 sentence]

I'm available for follow-up questions. Best way to reach me: [phone/email]

Best,
[Name]
[Title]
[Company]
[Contact info]

**Key Tips:**

**Do:**
- Respond within hours
- Answer specifically
- Provide quotable content
- Include credentials
- Offer follow-up

**Don't:**
- Send generic pitches
- Write novel-length responses
- Miss deadlines
- Ignore query instructions
- Be overly promotional

**Time Management:**

**Process:**
- Review emails immediately
- Quick relevance scan
- Prioritize responses
- Draft quickly
- Review and send

**Efficiency Tips:**
- Template library
- Pre-written bios
- Saved credentials
- Quick approval process
- Spokesperson rotation

**Response Library:**

**Prepare in Advance:**
- Expert bios
- Credential summaries
- Topic talking points
- Stats and data
- Company boilerplate

**Topic Templates:**
- Industry trends
- How-to advice
- Expert opinion
- Data/statistics
- Predictions

**Measurement:**

**Track:**
- Queries responded to
- Responses per week
- Success rate
- Publications placed
- Traffic generated

**Coverage Log:**
- Query date
- Publication
- Topic
- Placement date
- Coverage link

Provide HARO response templates and tracking system.