Internal Communications Strategy

Create internal communications strategy.

**Organization:** ${{ORGANIZATION}}
**Employee Count:** ${{EMPLOYEES}}
**Current Channels:** ${{CHANNELS}}
**Communication Challenges:** ${{CHALLENGES}}
**Goals:** ${{GOALS}}

Build the strategy:

**Internal Comms Foundation:**

**Objectives:**
- Employee engagement
- Information sharing
- Culture reinforcement
- Change management
- Alignment with strategy

**Audience Segments:**
- All employees
- Leadership
- Managers
- Frontline workers
- Remote employees
- New hires

**Current State:**
- Channel audit
- Effectiveness assessment
- Employee feedback
- Gaps and opportunities

**Communication Framework:**

**Content Pillars:**
- Company strategy/direction
- Business performance
- Culture and values
- People and recognition
- News and updates

**Message Priorities:**
- Must-know (essential)
- Should-know (important)
- Nice-to-know (engagement)

**Cadence:**
- Daily/real-time
- Weekly
- Monthly
- Quarterly
- Annual

**Channel Strategy:**

**Primary Channels:**
- Email (all-hands, newsletters)
- Intranet
- Town halls/all-hands
- Slack/Teams
- Digital signage

**Secondary Channels:**
- Manager cascade
- Department meetings
- Video updates
- Mobile app
- Print (if needed)

**Channel Selection:**
- Urgency
- Audience
- Message type
- Engagement level
- Accessibility

**Content Development:**

**All-Hands/Town Halls:**
- Frequency
- Format
- Agenda
- Q&A approach
- Recording/recap

**Newsletter:**
- Frequency
- Sections
- Length
- Tone
- Visuals

**Leadership Communications:**
- CEO updates
- Executive visibility
- Leadership blogs
- Ask-me-anything

**Manager Toolkit:**
- Cascade materials
- Talking points
- Q&A guidance
- Meeting resources

**Change Communication:**

**Framework:**
- Why the change
- What's changing
- Impact on employees
- Timeline
- Support resources

**Approach:**
- Early communication
- Consistent messaging
- Two-way dialogue
- Manager enablement
- Ongoing updates

**Employee Voice:**

**Feedback Channels:**
- Surveys
- Q&A sessions
- Suggestion box
- Focus groups
- Skip levels

**Two-Way Communication:**
- Response process
- Action communication
- Closing the loop
- Transparency

**Measurement:**

**Engagement Metrics:**
- Open rates
- Read rates
- Video views
- Event attendance
- Survey participation

**Effectiveness Metrics:**
- Message comprehension
- Employee engagement scores
- Sentiment
- Feedback quality

**Governance:**

**Roles:**
- Internal comms lead
- Content creators
- Approvers
- Channel owners

**Processes:**
- Content calendar
- Approval workflow
- Quality standards
- Crisis protocol

Provide internal communications plan with templates.