Media Monitoring & Analysis

Create media monitoring system.

**Organization:** ${{ORGANIZATION}}
**Industry:** ${{INDUSTRY}}
**Key Topics:** ${{TOPICS}}
**Competitors:** ${{COMPETITORS}}
**Monitoring Goals:** ${{GOALS}}

Build the system:

**Monitoring Setup:**

**What to Monitor:**
- Brand mentions
- Executive mentions
- Product mentions
- Competitor mentions
- Industry keywords
- Trending topics

**Where to Monitor:**
- Online news
- Print publications
- Broadcast media
- Podcasts
- Social media
- Blogs and forums
- Review sites
- Industry publications

**Monitoring Tools:**

**Paid Platforms:**
- Cision
- Meltwater
- Brandwatch
- Sprout Social
- Mention
- Critical Mention

**Free/Low-Cost:**
- Google Alerts
- Social media native search
- RSS feeds
- HARO monitoring
- Manual tracking

**Alert Configuration:**

**Brand Alerts:**
- Company name variations
- Product names
- Executive names
- Common misspellings

**Industry Alerts:**
- Industry keywords
- Trending topics
- Competitor names
- Regulatory updates

**Alert Settings:**
- Frequency (real-time, daily, weekly)
- Sources
- Geography
- Language
- Sentiment filters

**Coverage Analysis:**

**Quantitative Metrics:**
- Volume of coverage
- Share of voice
- Reach/impressions
- Domain authority
- Social amplification

**Qualitative Metrics:**
- Sentiment (positive, neutral, negative)
- Message pull-through
- Spokesperson inclusion
- Visual usage
- Competitive mentions

**Coverage Categories:**
- Company news
- Product coverage
- Executive visibility
- Industry commentary
- Crisis/issues

**Reporting Framework:**

**Daily Monitoring:**
- Coverage summary
- Key mentions
- Sentiment snapshot
- Issues/alerts
- Social highlights

**Weekly Report:**
- Coverage volume
- Top stories
- Sentiment trends
- Competitive coverage
- Key metrics

**Monthly Analysis:**
- Trend analysis
- Share of voice
- Message effectiveness
- Campaign performance
- Recommendations

**Quarterly Review:**
- Strategic analysis
- Goal progress
- Benchmark comparison
- Program optimization

**Competitive Analysis:**

**Competitor Tracking:**
- Coverage volume
- Key announcements
- Messaging themes
- Spokesperson activity
- Share of voice

**Comparison Metrics:**
- Coverage ratio
- Sentiment comparison
- Topic coverage
- Media quality
- Executive visibility

**Insight & Action:**

**Opportunity Identification:**
- Coverage gaps
- Trending topics
- Journalist interests
- Story openings

**Issue Monitoring:**
- Negative coverage
- Misinformation
- Crisis indicators
- Reputation threats

**Response Protocol:**
- Escalation triggers
- Response process
- Correction requests
- Engagement approach

Provide monitoring setup guide with report templates.