Media Training Program

Create media training program.

**Organization:** ${{ORGANIZATION}}
**Trainees:** ${{TRAINEES}}
**Media Types:** ${{MEDIA_TYPES}}
**Key Topics:** ${{TOPICS}}
**Training Goals:** ${{GOALS}}

Build the program:

**Training Foundation:**

**Objectives:**
- Confident spokespeople
- Consistent messaging
- Interview skills
- Crisis readiness
- Brand protection

**Participant Assessment:**
- Current skill level
- Experience with media
- Comfort level
- Areas for development

**Training Modules:**

**Module 1: Media Landscape**
- How media works
- Journalist motivations
- News cycle
- Media types
- Digital/social impact

**Module 2: Message Development**
- Key message creation
- Soundbite development
- Bridging techniques
- Proof points
- Storytelling

**Module 3: Interview Techniques**
- Preparation process
- Body language
- Voice and tone
- Active listening
- Staying on message

**Module 4: Handling Tough Questions**
- Anticipating questions
- Response frameworks
- Bridging back
- What not to say
- Maintaining composure

**Module 5: Media Formats**
- Print interviews
- Broadcast (TV/radio)
- Podcast interviews
- Live vs recorded
- Remote interviews

**Module 6: Crisis Communication**
- Crisis interview approach
- Apology framework
- Staying calm
- Key phrases
- Recovery

**Practice Sessions:**

**Mock Interviews:**
- Print simulation
- Broadcast simulation
- Hostile interview
- Ambush scenario
- Press conference

**Feedback Approach:**
- Video review
- Peer feedback
- Trainer feedback
- Self-assessment
- Improvement plan

**Key Skills:**

**Message Delivery:**
- Clear, concise answers
- Quotable soundbites
- Staying on message
- Bridging techniques

**Non-Verbal:**
- Eye contact
- Posture
- Gestures
- Facial expressions
- Energy level

**Verbal:**
- Pace and tone
- Avoiding fillers
- Confident language
- Storytelling
- Analogies and examples

**Difficult Situations:**
- "No comment" alternatives
- Off-the-record traps
- Loaded questions
- Speculation requests
- Competitive questions

**Training Materials:**

**Participant Workbook:**
- Key concepts
- Exercises
- Message templates
- Reference guides
- Practice scenarios

**Trainer Guide:**
- Session plans
- Discussion guides
- Exercise instructions
- Evaluation criteria

**Reference Cards:**
- Quick tips
- Do's and don'ts
- Bridging phrases
- Emergency contacts

**Program Delivery:**

**Format Options:**
- Full day intensive
- Half-day sessions
- Multi-session program
- Virtual training
- Hybrid approach

**Group Size:**
- Individual coaching
- Small group (4-6)
- Larger group (workshop)

**Measurement:**

**Skills Assessment:**
- Pre-training baseline
- Post-training evaluation
- Practice performance
- Real interview results

**Program Effectiveness:**
- Participant feedback
- Confidence increase
- Message consistency
- Interview outcomes

Provide complete media training curriculum.