Newsjacking Strategy

Create newsjacking strategy.

**Organization:** ${{ORGANIZATION}}
**Industry:** ${{INDUSTRY}}
**Expertise Areas:** ${{EXPERTISE}}
**Spokespeople:** ${{SPOKESPEOPLE}}
**Response Capabilities:** ${{CAPABILITIES}}

Develop the strategy:

**Newsjacking Framework:**

**What is Newsjacking:**
- Leveraging breaking news
- Inserting brand into conversation
- Providing expert commentary
- Creating relevant content
- Real-time marketing

**Objectives:**
- Media coverage
- Thought leadership
- Brand awareness
- Social engagement
- SEO benefit

**Opportunity Assessment:**

**Good Opportunities:**
- Direct relevance to expertise
- Audience interest alignment
- Ability to add value
- Appropriate timing
- Brand-safe topic

**Avoid:**
- Tragedies/sensitive events
- Political controversies
- Off-brand topics
- Forced connections
- Tone-deaf responses

**Monitoring System:**

**What to Monitor:**
- Breaking news
- Industry news
- Trending topics
- Social conversations
- Competitor news
- Regulatory updates

**Tools:**
- News alerts (Google)
- Social monitoring
- RSS feeds
- Media databases
- Trending sections

**Alert Setup:**
- Industry keywords
- Competitor names
- Trending topics
- Regulatory terms

**Response Process:**

**Evaluation (5-15 min):**
- Relevance check
- Value assessment
- Risk evaluation
- Spokesperson availability
- Asset readiness

**Development (30-60 min):**
- Key message creation
- Expert commentary draft
- Supporting content
- Social posts
- Approval process

**Execution:**
- Media outreach
- Social posting
- Content publication
- Influencer engagement
- Monitoring response

**Response Types:**

**Expert Commentary:**
- Rapid response quote
- Detailed analysis
- Prediction/forecast
- Explanation/context

**Content Creation:**
- Blog post/article
- Infographic
- Video commentary
- Social thread

**Media Outreach:**
- Reactive pitch
- Expert availability
- Data/insight offer
- Interview offer

**Speed Requirements:**

**Timeline:**
- News breaks: Evaluate within 15 min
- Decision: Within 30 min
- Response ready: Within 1-2 hours
- Outreach: Within 2-4 hours
- Content: Same day

**Pre-Preparation:**
- Expert profiles ready
- Boilerplate content
- Pre-approved messages
- Fast approval process
- Contact templates

**Team Roles:**

**Responsibilities:**
- Monitoring lead
- Content creator
- Spokesperson
- Approval authority
- Distribution lead

**Approval Process:**
- Streamlined for speed
- Clear authority
- Risk guidelines
- Escalation path

**Content Templates:**

**Reactive Pitch:**
Subject: Expert available: [Topic]

[Expert] available to comment on [news]. Key perspective: [insight].

Available for interview today.

**Social Post:**
[News hook] + [Expert insight] + [Value add] + [CTA/link]

**Blog Post:**
- Timely headline
- News context
- Expert analysis
- Actionable insights
- Company connection (subtle)

**Measurement:**

**Success Metrics:**
- Response time
- Coverage secured
- Social engagement
- Traffic generated
- Share of conversation

Provide newsjacking playbook with templates.