Podcast PR Strategy

Create podcast PR strategy.

**Organization:** ${{ORGANIZATION}}
**Spokespeople:** ${{SPOKESPEOPLE}}
**Key Topics:** ${{TOPICS}}
**Target Audience:** ${{AUDIENCE}}
**Goals:** ${{GOALS}}

Develop the strategy:

**Podcast Strategy:**

**Objectives:**
- Thought leadership
- Audience reach
- Long-form storytelling
- SEO benefit
- Relationship building

**Approach Options:**
- Guest appearances
- Company podcast
- Podcast advertising
- Podcast sponsorship
- Hybrid approach

**Guest Appearance Strategy:**

**Podcast Research:**
- Relevant shows
- Audience match
- Host style
- Guest history
- Download numbers

**Target Categories:**
- Industry podcasts
- Business podcasts
- News/current events
- Niche/vertical
- Influencer shows

**Podcast Database:**
- Show name
- Host(s)
- Topic focus
- Audience size
- Contact info
- Guest process

**Guest Pitch Approach:**

**Pitch Elements:**
- Topic angle
- Guest credentials
- Audience value
- Unique perspective
- Availability

**Pitch Template:**
Subject: Guest pitch: [Topic] with [Name]

Hi [Host],

I'm reaching out about a potential guest for [Podcast name]. [Guest name], [title] at [company], would be a great fit for your show.

[Guest] can speak to:
- [Topic 1]
- [Topic 2]
- [Topic 3]

[Credential/why they're interesting]

Previous appearances include [examples].

Would you be interested in having [Guest] on the show?

Best,
[Name]

**Guest Preparation:**

**Pre-Interview:**
- Listen to previous episodes
- Research host
- Prepare talking points
- Practice key stories
- Technical check

**Key Messages:**
- Core messages
- Stories/anecdotes
- Data points
- Call to action

**Interview Tips:**
- Be conversational
- Tell stories
- Avoid jargon
- Energy matters
- Natural promotion

**Post-Appearance:**
- Thank the host
- Share episode
- Engage with listeners
- Repurpose content
- Build relationship

**Company Podcast (Optional):**

**Format Options:**
- Interview show
- Solo commentary
- Panel discussion
- Narrative storytelling
- News/update show

**Production:**
- Recording setup
- Editing
- Distribution
- Promotion
- Monetization (optional)

**Measurement:**

**Guest Metrics:**
- Appearances booked
- Downloads/listens
- Website traffic
- Social engagement
- Relationship building

**Promotion Strategy:**

**Episode Promotion:**
- Social posts
- Email inclusion
- Website feature
- Internal sharing
- Cross-promotion

**Content Repurposing:**
- Blog post
- Social clips
- Quote graphics
- Email content
- Speaking material

Provide podcast outreach plan with target list template.