PR Budget Planning

Create PR budget plan.

**Organization:** ${{ORGANIZATION}}
**Total PR Budget:** ${{BUDGET}}
**PR Goals:** ${{GOALS}}
**Team Size:** ${{TEAM}}
**Current Challenges:** ${{CHALLENGES}}

Plan the budget:

**Budget Framework:**

**Budget Categories:**
- Personnel/Agency
- Media monitoring
- Tools/technology
- Content creation
- Events
- Media outreach
- Crisis preparedness
- Measurement

**Allocation Approach:**
- Goal-based allocation
- Historical performance
- Industry benchmarks
- ROI considerations
- Risk reserves

**Budget Categories:**

**Personnel/Agency:**
- Internal team costs
- Agency retainer
- Freelance support
- Consultants
- Training

**Typical Allocation: 40-50%**

**Technology & Tools:**
- Media monitoring
- Media database
- CRM/tracking
- Analytics
- Content tools

**Typical Allocation: 10-15%**

**Content Creation:**
- Writing/editing
- Design/graphics
- Video production
- Photography
- Multimedia

**Typical Allocation: 15-20%**

**Media Relations:**
- Press events
- Media tours
- Journalist hospitality
- Press kits
- Distribution services

**Typical Allocation: 10-15%**

**Events:**
- Press conferences
- Media briefings
- Industry events
- Speaking fees
- Sponsorships

**Typical Allocation: 5-15%**

**Measurement:**
- Research
- Surveys
- Reporting tools
- Analysis

**Typical Allocation: 5-10%**

**Crisis Reserve:**
- Emergency fund
- Rapid response capability
- Contingency

**Typical Allocation: 5-10%**

**ROI Considerations:**

**Investment Prioritization:**
- High-impact activities
- Proven performers
- Strategic initiatives
- Efficiency opportunities

**Cost-Benefit Analysis:**
- Expected coverage value
- Audience reach
- Message impact
- Business outcomes

**Budget Optimization:**
- In-house vs outsource
- Tool consolidation
- Process efficiency
- Measurement focus

**Agency Budgeting:**

**Fee Structures:**
- Monthly retainer
- Project-based
- Hourly rates
- Performance-based
- Hybrid models

**Scope Considerations:**
- Services included
- Out-of-pocket expenses
- Overage policies
- Measurement deliverables

**Budget Allocation by Goal:**

**Awareness-Focused:**
- Heavy media outreach
- Events/activities
- Content creation

**Reputation-Focused:**
- Thought leadership
- Measurement
- Crisis preparedness

**Product-Focused:**
- Launch activities
- Review programs
- Demo/sampling

**Tracking & Reporting:**

**Budget Tracking:**
- Monthly spend
- Category allocation
- Variance analysis
- Forecast adjustment

**ROI Reporting:**
- Cost per coverage
- Cost per impression
- Earned media value
- Business impact

**Planning Timeline:**

**Annual Planning:**
- Strategic alignment
- Goal setting
- Budget proposal
- Approval process

**Quarterly Review:**
- Performance assessment
- Reallocation
- Forecast update

Provide detailed PR budget template with allocation recommendations.