PR Event Planning

Plan a PR event.

**Event Purpose:** ${{PURPOSE}}
**Event Type:** ${{TYPE}}
**Target Audience:** ${{AUDIENCE}}
**Key Messages:** ${{MESSAGES}}
**Budget:** ${{BUDGET}}

Plan the event:

**Event Strategy:**

**Objectives:**
- Media coverage goals
- Audience engagement
- Message delivery
- Relationship building
- Business outcomes

**Event Type:**
- Press conference
- Media briefing
- Product launch event
- Executive roundtable
- Industry event
- Community event
- Virtual event

**Target Attendees:**
- Media targets
- Industry influencers
- Analysts
- Customers
- Partners
- Executives

**Event Planning:**

**Logistics:**
- Date and time
- Venue selection
- Virtual platform (if hybrid)
- Capacity
- Accessibility
- Technical requirements

**Program:**
- Agenda/schedule
- Speakers
- Presentations
- Demos/activities
- Q&A session
- Networking time

**Production:**
- Stage/set design
- A/V requirements
- Signage/branding
- Photography/video
- Live streaming
- Recording

**Media Relations:**

**Pre-Event:**
- Media advisory
- Personal invitations
- Interview scheduling
- Embargoed materials
- Preview opportunities

**At Event:**
- Press check-in
- Media kit distribution
- Interview area
- Photo opportunities
- B-roll capture

**Post-Event:**
- Press release
- Coverage follow-up
- Assets distribution
- Thank you notes

**Content & Materials:**

**Pre-Event:**
- Save the date
- Event invitation
- Agenda
- Speaker bios
- Logistical details

**Event Materials:**
- Media kit
- Press release
- Fact sheets
- Presentation decks
- Handouts/swag

**Post-Event:**
- Event recap
- Photos/videos
- Key quotes
- Coverage compilation
- Thank you communication

**Event Promotion:**

**Channels:**
- Email invitations
- Social media
- Website
- Media outreach
- Partner promotion

**Timeline:**
- 4 weeks: Save the date
- 2 weeks: Full invitation
- 1 week: Reminder
- Day before: Final reminder
- Day of: Live updates

**Virtual Event Considerations:**

**Platform:**
- Streaming platform
- Engagement tools
- Q&A functionality
- Breakout capabilities
- Recording options

**Experience:**
- Engaging format
- Interactive elements
- Shorter duration
- Professional production
- Accessibility

**Measurement:**

**Event Metrics:**
- Attendance (invited vs actual)
- Media attendance
- Coverage generated
- Social engagement
- Feedback scores
- Lead generation

**PR Metrics:**
- Coverage volume
- Message pull-through
- Reach/impressions
- Sentiment
- Share of voice

**Budget:**

**Categories:**
- Venue/platform
- Production
- Catering
- Materials
- Promotion
- Travel
- Contingency

Provide complete event PR plan with timeline.