PR Reporting Dashboard

Create PR reporting dashboard.

**Organization:** ${{ORGANIZATION}}
**PR Activities:** ${{ACTIVITIES}}
**Key Stakeholders:** ${{STAKEHOLDERS}}
**Reporting Frequency:** ${{FREQUENCY}}
**Key Metrics:** ${{METRICS}}

Build the dashboard:

**Dashboard Framework:**

**Purpose:**
- Track performance
- Demonstrate value
- Identify trends
- Guide decisions
- Report to stakeholders

**Audience:**
- Executive leadership
- Marketing team
- PR team
- Board/investors
- Cross-functional partners

**Metric Categories:**

**Output Metrics:**
- Press releases issued
- Pitches sent
- Media briefings
- Events held
- Content created
- Spokesperson interviews

**Outcome Metrics:**
- Coverage volume
- Share of voice
- Message inclusion
- Sentiment
- Reach/impressions
- Domain authority

**Business Impact:**
- Website traffic
- Lead generation
- Sales influence
- Reputation score
- Stock price correlation

**Core Dashboard Elements:**

**Coverage Overview:**
- Total coverage pieces
- Coverage by type (print, online, broadcast)
- Coverage by tier
- Coverage by topic
- Coverage trend

**Share of Voice:**
- Brand vs competitors
- Trend over time
- By topic/theme
- By publication type

**Sentiment Analysis:**
- Positive/neutral/negative
- Trend over time
- By topic
- By competitor

**Message Pull-Through:**
- Key message inclusion
- Spokesperson quotes
- Call to action

**Reach & Impressions:**
- Potential reach
- Actual impressions
- Social amplification
- Engagement rate

**Reporting Templates:**

**Weekly Report:**
- Coverage highlights
- Key metrics
- Notable mentions
- Upcoming activities
- Issues/alerts

**Monthly Report:**
- Executive summary
- Coverage analysis
- Share of voice
- Sentiment trends
- Campaign performance
- Recommendations

**Quarterly Report:**
- Strategic overview
- Goal progress
- Competitive analysis
- Trend insights
- Program optimization
- Next quarter focus

**Annual Report:**
- Year in review
- YoY comparison
- Major achievements
- ROI analysis
- Strategic recommendations

**Visualization:**

**Chart Types:**
- Line charts (trends)
- Bar charts (comparisons)
- Pie charts (distribution)
- Heat maps (activity)
- Tables (details)

**Dashboard Design:**
- Executive summary view
- Detailed drill-down
- Mobile-friendly
- Real-time updates
- Export capability

**Tools:**

**Data Sources:**
- Media monitoring
- Social listening
- Website analytics
- CRM data
- Survey data

**Reporting Tools:**
- Data visualization (Tableau, Looker)
- Spreadsheets
- PR platforms
- Custom dashboards

**Automation:**
- Automated data pulls
- Scheduled reports
- Alert notifications
- Integration APIs

**Storytelling:**

**Context:**
- Why metrics matter
- Benchmark comparisons
- Historical context
- Industry standards

**Insights:**
- What's working
- What's not
- Opportunities
- Recommendations

Provide dashboard template with visualization examples.