Press Conference Planning

Plan a press conference.

**Announcement:** ${{ANNOUNCEMENT}}
**Organization:** ${{ORGANIZATION}}
**Speakers:** ${{SPEAKERS}}
**Target Media:** ${{MEDIA}}
**Key Messages:** ${{MESSAGES}}

Plan the conference:

**Strategic Planning:**

**Objectives:**
- Coverage goals
- Message delivery
- Stakeholder engagement
- Visual impact
- Follow-up opportunities

**Justification:**
- Is a press conference warranted?
- News value assessment
- Alternative approaches
- Risk/benefit analysis

**Timing:**
- Optimal date/time
- News cycle consideration
- Competitive events
- Embargo approach

**Logistics:**

**Venue:**
- Location selection
- Capacity requirements
- Accessibility
- Technical capabilities
- Parking/transit
- Backup plan

**Room Setup:**
- Stage/podium
- Seating arrangement
- Signage/branding
- Backdrop
- Technical setup
- Press area

**Technical:**
- Audio/video equipment
- Live streaming
- Recording
- Presentation technology
- Internet connectivity

**Program:**

**Agenda:**
- Welcome/introduction (2-3 min)
- Main announcement (10-15 min)
- Additional speakers (5-10 min each)
- Q&A session (15-20 min)
- Closing remarks (2-3 min)
- One-on-one interviews

**Speakers:**
- Speaker selection
- Speaking order
- Time allocation
- Message coordination
- Q&A preparation

**Presentation:**
- Visual aids
- Demonstration
- Handouts
- Video elements

**Media Relations:**

**Pre-Event:**
- Media advisory (1 week)
- Personal outreach
- RSVP management
- Embargo agreements
- Background materials

**At Event:**
- Check-in process
- Press kit distribution
- Seating/access
- Interview coordination
- Photography/video

**Post-Event:**
- Press release distribution
- Interview follow-up
- Asset distribution
- Coverage monitoring

**Press Kit:**

**Materials:**
- Press release
- Fact sheet
- Executive bios
- Product/visual images
- B-roll video
- FAQ document
- Contact information

**Digital:**
- Online newsroom
- Downloadable assets
- Streaming link
- Transcript (post-event)

**Q&A Preparation:**

**Anticipated Questions:**
- Obvious questions
- Tough questions
- Follow-up questions
- Off-topic questions

**Preparation:**
- Written Q&A document
- Spokesperson briefing
- Practice session
- Bridging strategies

**Crisis Backup:**
- Difficult scenarios
- Response approaches
- Escalation plan

**Day-Of Execution:**

**Timeline:**
- Setup (2-3 hours before)
- Technical check (1 hour)
- Speaker arrival (45 min)
- Media arrival (30 min)
- Event start
- Post-event

**Team Roles:**
- Event lead
- Media coordinator
- Technical support
- Speaker support
- Logistics

**Checklist:**
- Venue ready
- Tech working
- Materials set
- Speakers prepared
- Media arrived
- Recording started

**Measurement:**

**Success Metrics:**
- Attendance
- Coverage volume
- Message inclusion
- Sentiment
- Follow-up interviews
- Social amplification

Provide press conference run-of-show and checklist.