Reputation Management Strategy

Create reputation management strategy.

**Organization:** ${{ORGANIZATION}}
**Industry:** ${{INDUSTRY}}
**Current Reputation:** ${{CURRENT_REP}}
**Key Stakeholders:** ${{STAKEHOLDERS}}
**Reputation Goals:** ${{GOALS}}

Build the strategy:

**Reputation Assessment:**

**Current State:**
- Reputation audit results
- Stakeholder perceptions
- Media sentiment
- Online reviews/ratings
- Social media sentiment
- Search results

**Reputation Drivers:**
- What builds your reputation?
- What threatens it?
- Key stakeholder expectations
- Competitive comparison

**Gap Analysis:**
- Current vs desired reputation
- Perception gaps
- Communication gaps
- Action gaps

**Reputation Framework:**

**Reputation Pillars:**
- Pillar 1: [e.g., Innovation]
- Pillar 2: [e.g., Trust]
- Pillar 3: [e.g., Impact]
- Pillar 4: [e.g., Culture]

**Key Messages:**
- By stakeholder group
- By reputation pillar
- Proof points

**Proactive Strategies:**

**Thought Leadership:**
- Expert positioning
- Industry commentary
- Research and insights
- Speaking platform

**Media Relations:**
- Proactive storytelling
- Relationship building
- Message reinforcement
- Coverage targets

**Content Strategy:**
- Owned content
- Earned content
- Reputation content themes
- Distribution plan

**Stakeholder Engagement:**
- Customer programs
- Employee advocacy
- Community involvement
- Partner relationships

**Digital Reputation:**

**Search Presence:**
- Branded search results
- Content optimization
- SEO strategy
- Featured snippets

**Review Management:**
- Review monitoring
- Response strategy
- Review generation
- Platform management

**Social Media:**
- Social listening
- Engagement strategy
- Content approach
- Community building

**Wikipedia/Knowledge:**
- Wikipedia presence
- Knowledge panel
- Accuracy maintenance
- Source development

**Issue Prevention:**

**Risk Monitoring:**
- Media monitoring
- Social listening
- Industry tracking
- Employee sentiment

**Early Warning:**
- Issue indicators
- Escalation triggers
- Response protocols
- Team alerts

**Issue Response:**

**Response Framework:**
- Assessment process
- Response development
- Stakeholder communication
- Recovery planning

**Negative Coverage:**
- Response decision tree
- Correction requests
- Counterbalancing content
- Relationship repair

**Measurement:**

**Reputation Metrics:**
- Reputation score/index
- Sentiment analysis
- Media favorability
- Share of voice
- Stakeholder surveys
- Employee advocacy
- NPS
- Search rankings

**Reporting:**
- Monthly dashboard
- Quarterly analysis
- Annual benchmark

**Governance:**

**Roles:**
- Reputation owner
- Monitoring team
- Response team
- Executive sponsor

**Processes:**
- Decision authority
- Approval processes
- Escalation protocols
- Documentation

Provide comprehensive reputation management plan.