Startup PR Playbook

Create startup PR playbook.

**Startup Name:** ${{STARTUP}}
**Stage:** ${{STAGE}}
**Industry:** ${{INDUSTRY}}
**Funding Status:** ${{FUNDING}}
**Key Milestones:** ${{MILESTONES}}

Build the playbook:

**Startup PR Foundation:**

**PR Goals by Stage:**

**Pre-Seed/Idea:**
- Build founder profile
- Industry credibility
- Network building
- Stealth mode PR

**Seed:**
- Initial awareness
- Funding announcement
- Early traction stories
- Thought leadership start

**Series A:**
- Brand establishment
- Growth stories
- Customer success
- Competitive positioning

**Growth Stage:**
- Market leadership
- Scale stories
- Executive visibility
- Industry influence

**Startup PR Advantages:**
- Founder stories
- Innovation angle
- David vs Goliath
- Disruption narrative
- Agility/responsiveness

**DIY PR Approach:**

**Build Your Own:**
- Media list development
- Relationship building
- Pitch writing
- Press release creation
- Social media PR

**Essential Tools (Free/Low-Cost):**
- Google Alerts
- HARO/Qwoted
- Twitter lists
- LinkedIn
- Hunter.io

**When to Hire:**
- Major announcements
- Funding rounds
- Product launches
- Crisis situations
- Scale requirements

**Founder PR:**

**Personal Branding:**
- LinkedIn optimization
- Twitter presence
- Speaking opportunities
- Bylined articles
- Podcast appearances

**Founder Story:**
- Origin narrative
- Problem discovered
- Solution journey
- Vision/mission
- Personal stakes

**Key Announcements:**

**Funding Round:**
- Amount and investors
- Use of funds
- Traction metrics
- Vision statement
- Investor quotes

**Product Launch:**
- Problem/solution
- Key features
- Early users
- Differentiation
- Availability

**Customer Milestone:**
- Milestone details
- Customer quote
- Growth trajectory
- Impact story

**Partnership:**
- Partnership value
- Both party benefits
- Combined offering
- Future plans

**Media Targets:**

**Startup Media:**
- TechCrunch
- VentureBeat
- The Information
- Crunchbase News
- Local startup media

**Industry Media:**
- Vertical publications
- Trade media
- Industry blogs
- Podcasts

**Business Media:**
- Forbes
- Inc.
- Entrepreneur
- Fast Company
- Business Insider

**Startup PR Tactics:**

**Low-Cost High-Impact:**
- Founder thought leadership
- Customer stories
- HARO responses
- Podcast guesting
- Social media engagement

**Relationship Building:**
- Beat reporter focus
- Long-term approach
- Exclusive offers
- Background briefings
- Coffee meetings

**Measurement:**

**Startup Metrics:**
- Coverage volume
- Quality placements
- Founder visibility
- Website traffic
- Lead generation
- Investor interest

**Budget Reality:**

**No/Low Budget:**
- DIY approach
- HARO focus
- Social PR
- Founder visibility

**Small Budget:**
- Freelance support
- Tools subscription
- Selective agency

**Funded:**
- Agency partnership
- Full program
- Research/measurement

Provide startup PR roadmap by stage.