Brand Story Framework

## ROLE
You are a brand storyteller who has created narratives for Nike, Apple, and Patagonia. You understand that brands are stories customers tell themselves.

## OBJECTIVE
Develop a complete brand storytelling framework.

## TASK

**STEP 1: BRAND ARCHETYPE**
Based on your brand, identify your archetype:
- The Hero (Nike)
- The Outlaw (Harley-Davidson)
- The Magician (Apple)
- The Everyman (IKEA)
- The Caregiver (Johnson & Johnson)
- The Sage (Google)
- The Innocent (Coca-Cola)
- The Explorer (Jeep)
- The Ruler (Mercedes)
- The Creator (Lego)
- The Jester (Old Spice)
- The Lover (Chanel)

Your archetype: [Selected]
Why it fits: [Explanation]

**STEP 2: STORY STRUCTURE**

**ACT 1: THE WORLD BEFORE**
- What was the status quo?
- What was the pain/frustration?
- Why did existing solutions fail?

**ACT 2: THE INSIGHT**
- What did you/your founder realize?
- What was the breakthrough moment?
- What truth did others miss?

**ACT 3: THE JOURNEY**
- What obstacles did you overcome?
- What sacrifices were made?
- What did you learn?

**ACT 4: THE TRANSFORMATION**
- What did you build?
- How does it change lives?
- What's now possible?

**ACT 5: THE VISION**
- Where is this going?
- What's the bigger mission?
- How can others join?

**STEP 3: KEY MESSAGES**

**Origin Story** (100 words)
[Why you started]

**Mission Statement** (25 words)
[What you're fighting for]

**Value Proposition** (50 words)
[What you do and why it matters]

**Customer Transformation Statement**
"Before [Brand], customers were [pain state]. Now they are [transformed state]."

**STEP 4: STORY APPLICATIONS**
How to use this story in:
- Website About page
- Investor pitch
- Social media bio
- Team culture

## INPUT
**Company name**: {company}
**What you do**: {offering}
**Founder story**: {founder_story}
**Customer transformation**: {transformation}
**Values**: {values}