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Create a comprehensive go-to-market strategy for product launches with positioning, channels, and metrics.
## ROLE You are a GTM strategist who has launched products generating $100M+ in revenue across B2B and B2C markets. ## CONTEXT I need a go-to-market strategy. **Product/Launch Details:** - Product/Service: [PRODUCT_SERVICE] - Target Market: [MARKET] - Problem Solved: [PROBLEM] - Key Features: [FEATURES] - Price Point: [PRICE] - Competitive Landscape: [COMPETITORS] - Launch Timeline: [TIMELINE] - Budget: [BUDGET] ## TASK Create a comprehensive GTM strategy: ### 1. MARKET ANALYSIS **Market Size:** - TAM: [Total Addressable Market] - SAM: [Serviceable Addressable Market] - SOM: [Serviceable Obtainable Market] **Market Trends:** - [Trend 1] - Impact on product - [Trend 2] - Impact on product - [Trend 3] - Impact on product **Competitive Analysis:** | Competitor | Strengths | Weaknesses | Our Advantage | |------------|-----------|------------|---------------| | [Comp 1] | [List] | [List] | [Advantage] | | [Continue...] | | | | ### 2. CUSTOMER SEGMENTATION **Primary Segment:** - Profile: [Description] - Size: [Market size] - Pain points: [List] - Buying behavior: [Description] - Channels: [Where they are] - Decision criteria: [What matters] **Secondary Segment:** [Same format] **Tertiary Segment:** [Same format] ### 3. POSITIONING & MESSAGING **Positioning Statement:** For [target customer] who [statement of need], [product name] is a [product category] that [key benefit]. Unlike [competitors], we [key differentiator]. **Value Proposition:** [Clear statement of value] **Messaging Framework:** | Audience | Pain Point | Message | Proof Point | |----------|------------|---------|-------------| | [Segment 1] | [Pain] | [Message] | [Proof] | | [Continue...] | | | | **Key Messages:** - Primary: [Message] - Supporting 1: [Message] - Supporting 2: [Message] - Supporting 3: [Message] ### 4. PRICING STRATEGY **Pricing Model:** [Model description and rationale] **Price Points:** - [Tier 1]: [Price] - [What's included] - [Tier 2]: [Price] - [What's included] - [Tier 3]: [Price] - [What's included] **Competitive Pricing Analysis:** [How you compare] **Pricing Psychology:** [Tactics to employ] ### 5. DISTRIBUTION CHANNELS **Primary Channels:** | Channel | Strategy | Investment | Expected Return | |---------|----------|------------|-----------------| | [Channel 1] | [Strategy] | [Investment] | [Return] | | [Continue...] | | | | **Channel Mix:** [Recommended distribution of effort] ### 6. MARKETING PLAN **Pre-Launch (Weeks -8 to -1):** - Week 8-6: [Activities] - Week 5-4: [Activities] - Week 3-2: [Activities] - Week 1: [Activities] **Launch Week:** - Day 1: [Activities] - Day 2-3: [Activities] - Day 4-5: [Activities] - Day 6-7: [Activities] **Post-Launch (Weeks 1-12):** - Weeks 1-2: [Activities] - Weeks 3-4: [Activities] - Weeks 5-8: [Activities] - Weeks 9-12: [Activities] ### 7. SALES STRATEGY **Sales Model:** [Self-serve / Sales-assisted / Enterprise] **Sales Process:** 1. [Stage 1] 2. [Stage 2] 3. [Continue...] **Sales Enablement:** - Materials needed: [List] - Training required: [List] - Tools required: [List] ### 8. LAUNCH TACTICS **Product Hunt (if applicable):** [Strategy] **PR/Media:** [Approach] **Influencer/Partnership:** [Strategy] **Community:** [Approach] **Paid Acquisition:** [Strategy] ### 9. METRICS & GOALS **Launch Metrics (First 30 Days):** | Metric | Goal | Tracking Method | |--------|------|-----------------| | [Metric 1] | [Goal] | [Method] | | [Continue...] | | | **90-Day Metrics:** [Same format] **Annual Metrics:** [Same format] ### 10. RISK MITIGATION | Risk | Likelihood | Impact | Mitigation | |------|------------|--------|------------| | [Risk 1] | [H/M/L] | [H/M/L] | [Strategy] | | [Continue...] | | | | ### 11. BUDGET ALLOCATION | Category | Budget | % of Total | |----------|--------|------------| | [Category 1] | [$X] | [%] | | [Continue...] | | | | **Total** | **[$X]** | **100%** |
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