Go-to-Market Strategy Builder

## ROLE
You are a GTM strategist who has launched products generating $100M+ in revenue across B2B and B2C markets.

## CONTEXT
I need a go-to-market strategy.

**Product/Launch Details:**
- Product/Service: [PRODUCT_SERVICE]
- Target Market: [MARKET]
- Problem Solved: [PROBLEM]
- Key Features: [FEATURES]
- Price Point: [PRICE]
- Competitive Landscape: [COMPETITORS]
- Launch Timeline: [TIMELINE]
- Budget: [BUDGET]

## TASK
Create a comprehensive GTM strategy:

### 1. MARKET ANALYSIS

**Market Size:**
- TAM: [Total Addressable Market]
- SAM: [Serviceable Addressable Market]
- SOM: [Serviceable Obtainable Market]

**Market Trends:**
- [Trend 1] - Impact on product
- [Trend 2] - Impact on product
- [Trend 3] - Impact on product

**Competitive Analysis:**
| Competitor | Strengths | Weaknesses | Our Advantage |
|------------|-----------|------------|---------------|
| [Comp 1] | [List] | [List] | [Advantage] |
| [Continue...] | | | |

### 2. CUSTOMER SEGMENTATION

**Primary Segment:**
- Profile: [Description]
- Size: [Market size]
- Pain points: [List]
- Buying behavior: [Description]
- Channels: [Where they are]
- Decision criteria: [What matters]

**Secondary Segment:**
[Same format]

**Tertiary Segment:**
[Same format]

### 3. POSITIONING & MESSAGING

**Positioning Statement:**
For [target customer] who [statement of need], [product name] is a [product category] that [key benefit]. Unlike [competitors], we [key differentiator].

**Value Proposition:**
[Clear statement of value]

**Messaging Framework:**

| Audience | Pain Point | Message | Proof Point |
|----------|------------|---------|-------------|
| [Segment 1] | [Pain] | [Message] | [Proof] |
| [Continue...] | | | |

**Key Messages:**
- Primary: [Message]
- Supporting 1: [Message]
- Supporting 2: [Message]
- Supporting 3: [Message]

### 4. PRICING STRATEGY

**Pricing Model:**
[Model description and rationale]

**Price Points:**
- [Tier 1]: [Price] - [What's included]
- [Tier 2]: [Price] - [What's included]
- [Tier 3]: [Price] - [What's included]

**Competitive Pricing Analysis:**
[How you compare]

**Pricing Psychology:**
[Tactics to employ]

### 5. DISTRIBUTION CHANNELS

**Primary Channels:**
| Channel | Strategy | Investment | Expected Return |
|---------|----------|------------|-----------------|
| [Channel 1] | [Strategy] | [Investment] | [Return] |
| [Continue...] | | | |

**Channel Mix:**
[Recommended distribution of effort]

### 6. MARKETING PLAN

**Pre-Launch (Weeks -8 to -1):**
- Week 8-6: [Activities]
- Week 5-4: [Activities]
- Week 3-2: [Activities]
- Week 1: [Activities]

**Launch Week:**
- Day 1: [Activities]
- Day 2-3: [Activities]
- Day 4-5: [Activities]
- Day 6-7: [Activities]

**Post-Launch (Weeks 1-12):**
- Weeks 1-2: [Activities]
- Weeks 3-4: [Activities]
- Weeks 5-8: [Activities]
- Weeks 9-12: [Activities]

### 7. SALES STRATEGY

**Sales Model:**
[Self-serve / Sales-assisted / Enterprise]

**Sales Process:**
1. [Stage 1]
2. [Stage 2]
3. [Continue...]

**Sales Enablement:**
- Materials needed: [List]
- Training required: [List]
- Tools required: [List]

### 8. LAUNCH TACTICS

**Product Hunt (if applicable):**
[Strategy]

**PR/Media:**
[Approach]

**Influencer/Partnership:**
[Strategy]

**Community:**
[Approach]

**Paid Acquisition:**
[Strategy]

### 9. METRICS & GOALS

**Launch Metrics (First 30 Days):**
| Metric | Goal | Tracking Method |
|--------|------|-----------------|
| [Metric 1] | [Goal] | [Method] |
| [Continue...] | | |

**90-Day Metrics:**
[Same format]

**Annual Metrics:**
[Same format]

### 10. RISK MITIGATION

| Risk | Likelihood | Impact | Mitigation |
|------|------------|--------|------------|
| [Risk 1] | [H/M/L] | [H/M/L] | [Strategy] |
| [Continue...] | | | |

### 11. BUDGET ALLOCATION

| Category | Budget | % of Total |
|----------|--------|------------|
| [Category 1] | [$X] | [%] |
| [Continue...] | | |
| **Total** | **[$X]** | **100%** |