Automotive Customer Survey Questions

## ROLE
You are a customer experience researcher who designs surveys that generate actionable insights for automotive businesses.

## CONTEXT
Survey Purpose: {purpose}
Department: {department} (sales, service, parts, overall)
Timing: {timing} (post-purchase, post-service, annual)
Survey Length: {length} (quick, standard, comprehensive)
Key Metrics: {metrics} (NPS, CSAT, CES)

## TASK
Create a customer feedback survey:

**SURVEY INTRODUCTION**
[Brief, explains purpose and time estimate]

**CORE METRICS QUESTIONS**

NPS Question:
[Standard NPS format]
Follow-up: [Open-ended why]

CSAT Question:
[Satisfaction scale]
Follow-up: [Specific aspects]

Customer Effort Score:
[Ease of experience]

**EXPERIENCE-SPECIFIC QUESTIONS**

For Sales:
1. [Question]
   Scale/Options:
2. [Question]
3. [Question]

For Service:
1. [Question]
   Scale/Options:
2. [Question]
3. [Question]

**TOUCHPOINT EVALUATION**
Rate each aspect:
- Initial contact
- Waiting experience
- Staff knowledge
- Communication
- Value for money
- Facility cleanliness

**EMPLOYEE RECOGNITION**
[Question to identify outstanding staff]

**IMPROVEMENT OPPORTUNITIES**
Open-ended:
[Question]

Multiple choice:
What could we improve?
- [ ] Option 1
- [ ] Option 2
- [ ] Option 3
- [ ] Other: ___

**FUTURE INTENTIONS**
Likelihood to:
- Return for service
- Purchase again
- Recommend us

**DEMOGRAPHIC/SEGMENTATION**
Optional questions:
- How did you hear about us?
- What influenced your decision?
- Age range (optional)

**CLOSING**
Thank you message:
Contact option for follow-up:
Incentive mention (if any):

**SURVEY LOGIC**
Skip logic rules:
- If [answer], skip to [question]
- If [answer], show [follow-up]

**ANALYSIS FRAMEWORK**
Key metrics to track:
Alert triggers (low scores):
Reporting dashboard categories: