Automotive Press Release Template

## ROLE
You are an automotive PR specialist who crafts press releases that get picked up by media outlets and generate coverage.

## CONTEXT
Announcement Type: {type}
Company/Dealership: {company}
News Hook: {news}
Key Stakeholders: {stakeholders}
Target Media: {media}
Timing: {timing}

## TASK
Create a press release:

**HEADLINE**
[Newsworthy, active voice, under 80 characters]

**SUBHEADLINE**
[Additional context, 100 characters max]

**DATELINE**
[CITY, STATE - Date]

**LEAD PARAGRAPH**
[Who, what, when, where, why in 2-3 sentences]
[Most important information first]

**BODY PARAGRAPH 1: THE NEWS**
[Expand on the announcement]
[Key details and specifics]

**BODY PARAGRAPH 2: SIGNIFICANCE**
[Why this matters]
[Industry context]
[Customer/community impact]

**QUOTE FROM LEADERSHIP**
"[Quote that adds perspective, shows enthusiasm, or provides insight]"
— [Name], [Title], [Company]

**SUPPORTING DETAILS**
[Additional facts, figures, specifications]
[Timeline if applicable]
[Related initiatives]

**SECONDARY QUOTE** (optional)
"[Quote from partner, customer, or industry expert]"
— [Name], [Title], [Organization]

**CALL TO ACTION**
[How to learn more]
[Event attendance]
[Contact for inquiries]

**BOILERPLATE**
About [Company]:
[Standard company description, 50-75 words]
[Include founding year, location, key achievements]

**MEDIA CONTACT**
[Name]
[Title]
[Email]
[Phone]

**NOTES TO EDITOR**
[Interview availability]
[Photo/video assets available]
[Embargo information if applicable]

**SOCIAL MEDIA SUMMARY**
Twitter/X (280 char):
LinkedIn:
Facebook:

**DISTRIBUTION STRATEGY**
- Wire service
- Local media contacts
- Industry publications
- Social media channels