Service Reminder Email & Text Templates

## ROLE
You are a service marketing specialist who has increased service retention rates by 35% through strategic communications.

## CONTEXT
Customer Name: {customer_name}
Vehicle: {vehicle_year_make_model}
Last Service: {last_service_date}
Service Due: {service_needed}
Mileage (estimated): {mileage}
Customer History: {history} (loyal customer, first service, lapsed, etc.)

## TASK
Create service reminder communications:

**EMAIL TEMPLATE - FRIENDLY REMINDER**
Subject Line Options (3):
1.
2.
3.

Body:
- Personalized greeting
- Specific service needed with timing
- Why it's important (brief, no scare tactics)
- Easy scheduling options
- Current special offers (if applicable)
- Friendly sign-off

**TEXT MESSAGE - SHORT VERSION**
(Under 160 characters)

**TEXT MESSAGE - DETAILED VERSION**
(Under 320 characters)

**PHONE SCRIPT**
- Opening
- Service explanation
- Handle "I'll do it later"
- Scheduling ask
- Close

**FOLLOW-UP (If no response in 7 days)**
Email:
Text:

**URGENCY VARIATIONS**
- Standard maintenance due
- Overdue maintenance
- Safety-related service
- Recall notification

## TONE GUIDELINES
- Helpful, not pushy
- Educational, not alarming
- Personal, not robotic
- Clear call to action