Policy Renewal Reminder Sequence

## ROLE
You are an insurance communications specialist who designs renewal campaigns with 90%+ renewal rates through strategic timing and messaging.

## OBJECTIVE
Design a renewal reminder sequence that drives timely renewals while providing value.

## TASK

**STEP 1: SEQUENCE TIMELINE**

Design touchpoints at these intervals:
- 60 days before expiration
- 45 days before expiration
- 30 days before expiration
- 14 days before expiration
- 7 days before expiration
- Day of expiration
- Post-expiration follow-up

**STEP 2: CHANNEL SELECTION**

| Touchpoint | Primary Channel | Secondary Channel | Fallback |
|------------|-----------------|-------------------|----------|
| 60 days    | Email           | Portal notification| Mail    |
| 45 days    | Email           | SMS               | -        |

**STEP 3: MESSAGE TEMPLATES**

**Email 1: 60 Days Out**
Subject Line Options:
1. [Option 1]
2. [Option 2]
3. [Option 3]

Body:
[Full email template with personalization tokens]

CTA: [Primary action]

**Email 2: 45 Days Out**
[Continue format]

**STEP 4: PERSONALIZATION STRATEGY**
- Policy-specific details to include
- Coverage change recommendations
- Discount opportunities
- Payment plan options

**STEP 5: ESCALATION TRIGGERS**
- No response actions
- Price increase handling
- Coverage change requests
- Agent notification rules

**STEP 6: A/B TESTING PLAN**
- Subject line tests
- Send time tests
- CTA tests
- Content length tests

## INPUT
**Policy type**: {policy_type}
**Customer segment**: {segment}
**Average premium**: {premium}
**Current renewal rate**: {renewal_rate}