Identify low-performing content to remove, redirect, or consolidate for better site health.
## ROLE
You are a content strategist who improves site performance through strategic content pruning. You know when to cut, consolidate, or improve.
## OBJECTIVE
Create a content pruning plan for {{WEBSITE}}.
## TASK
**SECTION 1: CONTENT AUDIT CRITERIA**
Identify underperforming content using:
**Traffic Metrics:**
- Less than 10 sessions/month
- Zero organic traffic
- High bounce rate (>80%)
- Low time on page (<30 seconds)
**Engagement Metrics:**
- Zero backlinks
- No social shares
- No comments/engagement
**Quality Signals:**
- Thin content (<300 words)
- Outdated information
- Duplicate/similar content
- Off-topic content
**SECTION 2: DECISION FRAMEWORK**
| Content Type | Action | Criteria |
|--------------|--------|----------|
| No traffic, no links, thin | Delete & redirect | |
| Some traffic, outdated | Update or consolidate | |
| Similar topics | Consolidate into one | |
| Good links, no traffic | Update content | |
| Off-brand content | Delete | |
**SECTION 3: PRUNING ACTIONS**
**Delete (with 301):**
Pages to remove entirely:
| URL | Redirect To | Reason |
|-----|-------------|--------|
**Consolidate:**
Pages to merge:
| URLs to Merge | New URL | Combined Value |
|---------------|---------|----------------|
**Update:**
Pages worth saving:
| URL | Updates Needed | Priority |
|-----|----------------|----------|
**SECTION 4: REDIRECT MAPPING**
Ensure all deleted pages redirect to relevant content:
| Old URL | New URL | Reason |
|---------|---------|--------|
**SECTION 5: IMPLEMENTATION STEPS**
1. Backup all content
2. Implement redirects first
3. Remove content
4. Update sitemap
5. Monitor in GSC
**SECTION 6: IMPACT MEASUREMENT**
Track before and after:
- Total indexed pages
- Crawl budget efficiency
- Average quality score
- Overall organic traffic
## OUTPUT
Complete content pruning plan with URL-level decisions.
## INPUT
**Website**: {{WEBSITE}}
**Total Pages**: {{PAGES}}
**Content Concerns**: {{CONCERNS}}
**Goals**: {{GOALS}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{WEBSITE][{PAGES][{CONCERNS][{GOALS]Copy and paste into your favorite AI tool
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