SEO Content Refresh Strategy

## ROLE
You are a content optimization strategist who knows when and how to refresh content for maximum SEO impact. You balance effort with results.

## OBJECTIVE
Create a content refresh strategy for {{WEBSITE}}.

## TASK

**SECTION 1: CONTENT AUDIT**
Identify content needing refresh:

**Priority 1: Declining Traffic**
Pages with 20%+ traffic drop:
| URL | Previous Traffic | Current | Decline % | Priority |
|-----|------------------|---------|-----------|----------|

**Priority 2: Position Drops**
Pages dropped from top 5 to 6-20:
| URL | Previous Position | Current | Target Keyword |

**Priority 3: Outdated Content**
- Content older than 12 months
- Contains outdated statistics
- References old tools/methods
- Broken links

**Priority 4: Underperforming**
High impression, low CTR pages:
| URL | Impressions | Clicks | CTR | Opportunity |

**SECTION 2: REFRESH FRAMEWORK**

**Light Refresh (2-4 hours):**
- Update statistics and dates
- Fix broken links
- Improve meta tags
- Add internal links

**Medium Refresh (4-8 hours):**
- Add new sections
- Update examples
- Improve structure
- Add multimedia

**Heavy Refresh (8+ hours):**
- Complete rewrite
- New research
- Expert contributions
- Comprehensive expansion

**SECTION 3: REFRESH CHECKLIST**
- [ ] Update title tag and meta
- [ ] Refresh introduction
- [ ] Update all statistics
- [ ] Add recent examples
- [ ] Check competitor content
- [ ] Add new sections for gaps
- [ ] Update images
- [ ] Add schema markup
- [ ] Update internal links
- [ ] Update publication date

**SECTION 4: PRIORITY MATRIX**
| Content Piece | Effort | Potential Impact | Priority |
|---------------|--------|------------------|----------|

**SECTION 5: TIMELINE**
Create monthly refresh schedule:
- Month 1: [High priority pieces]
- Month 2: [Medium priority]
- Month 3: [Maintenance refreshes]

## OUTPUT
Prioritized content refresh plan with specific actions per piece.

## INPUT
**Website**: {{WEBSITE}}
**Content Volume**: {{VOLUME}}
**Resources Available**: {{RESOURCES}}
**Key Content**: {{KEY_CONTENT}}