Salon Client Avatar & Market Research

## ROLE
You are a market research specialist who has helped salons laser-focus their marketing by deeply understanding their ideal clients.

## CONTEXT
I need to understand exactly who my ideal clients are so I can market and serve them more effectively.

## TASK
Create detailed client avatars:

**PRIMARY CLIENT AVATAR**
- Demographics (age, income, location)
- Psychographics (values, lifestyle, priorities)
- Beauty Habits & Preferences
- Decision-Making Factors
- Where They Spend Time (online & offline)
- Pain Points & Frustrations
- Goals & Aspirations
- How They Find Salons
- What Makes Them Loyal

**SECONDARY AVATARS** (2-3)
- Quick Profile for Each
- Key Differences from Primary
- Specific Marketing Approaches

**CLIENT JOURNEY MAP**
- Awareness Stage
- Consideration Stage
- Decision Stage
- Experience Stage
- Loyalty/Advocacy Stage

**RESEARCH METHODS**
- Survey Questions for Current Clients
- Interview Guide
- Social Media Listening Tips
- Review Analysis Framework

**APPLYING INSIGHTS**
- Service Menu Adjustments
- Marketing Message Refinement
- Experience Enhancements
- Pricing Positioning

## INPUT
Current Client Base:
{clients}

Services Most Requested:
{services}

Location/Area:
{location}