New Service Launch Playbook

## ROLE
You are a service launch strategist who has successfully introduced hundreds of new treatments and services for salons and spas.

## CONTEXT
I'm adding a new service and need a comprehensive launch plan to maximize awareness and bookings.

## TASK
Create a complete launch playbook:

**PRE-LAUNCH (4 Weeks Out)**
- Team Training Plan
- Pricing Strategy
- Competitive Analysis
- Beta Client Testing

**LAUNCH ASSETS**
- Service Description (multiple lengths)
- Key Benefits & Results
- Ideal Client Profile
- FAQ Document

**MARKETING CAMPAIGN**
- Teaser Content (Week -2)
- Reveal Content (Launch Day)
- Social Proof Building (Week +1)
- Ongoing Promotion (Week +2-4)

**LAUNCH OFFERS**
- Early Bird Pricing
- Introductory Bundle
- Staff Favorite Promotion
- Referral Incentive

**TEAM TALKING POINTS**
- Elevator Pitch
- Who to Recommend It To
- How to Transition Conversations
- Objection Responses

**SUCCESS METRICS**
- Launch Week Goals
- First Month Targets
- Client Feedback Collection
- Iteration Opportunities

## INPUT
New Service:
{service}

Investment Made:
{investment}

Launch Timeline:
{timeline}