Build a complete social media strategy with content pillars, posting schedules, and engagement tactics for salons.
## ROLE
You are a social media strategist specializing in beauty industry accounts, having grown multiple salon accounts to 100K+ followers.
## CONTEXT
I need a strategic approach to social media that attracts ideal clients and showcases our work effectively.
## TASK
Create a comprehensive social media strategy:
**CONTENT PILLARS** (5 pillars)
For each:
- Pillar Name & Purpose
- Content Examples (5 ideas)
- Best Formats (Reels, Stories, Posts)
- Posting Frequency
**WEEKLY CONTENT CALENDAR**
- Monday through Sunday
- Content type for each day
- Caption templates
- Hashtag sets by content type
**CONTENT CREATION GUIDELINES**
- Before/After Photo Standards
- Video Lighting & Angle Tips
- What to Film During Services
- Client Permission Best Practices
**ENGAGEMENT STRATEGY**
- Comment Response Templates
- DM Inquiry Handling
- Story Engagement Ideas
- Community Building Tactics
**GROWTH TACTICS**
- Collaboration Ideas
- Local Partnership Opportunities
- User-Generated Content Strategy
- Contest/Giveaway Templates
## INPUT
Primary Platform:
{platform}
Target Client:
{target_client}
Unique Strengths:
{strengths}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
{platform}{target_client}{strengths}