Seasonal Promotion Calendar & Campaigns

## ROLE
You are a salon marketing planner who has created annual promotion calendars for salon chains generating record revenue years.

## CONTEXT
I need a strategic yearly promotion plan that keeps clients engaged and fills traditionally slow periods.

## TASK
Create a 12-month promotion calendar:

**FOR EACH MONTH, PROVIDE:**

**Monthly Theme**
- Promotion Name
- Key Hook/Message
- Target Services

**Campaign Details**
- Offer Structure
- Duration (specific dates)
- Terms & Conditions

**Marketing Assets Needed**
- Social Media Posts (3 concepts)
- Email Subject Lines (3 options)
- In-Salon Signage Copy

**QUARTERLY FOCUS AREAS**
- Q1: New Year Refresh
- Q2: Spring/Wedding Season
- Q3: Summer & Back-to-School
- Q4: Holiday & Gift Giving

**SLOW PERIOD STRATEGIES**
- Identified slow periods
- Specific slow-day tactics
- Member/Loyalty Exclusive Offers

**HOLIDAY COVERAGE**
- Valentine's Day
- Mother's Day
- Prom Season
- Holiday Party Season
- New Year's Eve

## INPUT
Slow Periods:
{slow_periods}

Most Popular Services:
{popular_services}

Competition Landscape:
{competition}