Develop a data-driven customer retention and win-back program that reduces churn, recovers at-risk accounts, and re-engages lost customers. Covers churn prediction, intervention design, retention offer optimization, and lifecycle management.
## CONTEXT Customer retention represents the single highest-leverage activity for most businesses, with research from Bain & Company demonstrating that a 5% increase in customer retention increases profits by 25-95% depending on the industry, yet most organizations allocate disproportionate resources to customer…
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