Design a post-launch update strategy that sustains long-tail sales for 12 to 36 months using content update timing, free vs paid DLC decisions, sale event triggers, and the community engagement that compounds organic discoverability.
## CONTEXT Long-tail sales for successful indie games typically account for 50 to 75 percent of lifetime revenue, but capturing the long tail requires intentional post-launch update strategy that most indie developers underestimate. The reference indie titles that sustained multi-year sales growth (Slay the Spire,…
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