Build a Connected TV advertising program across Netflix, Disney+, Amazon Prime Video, Roku, and YouTube CTV with audience targeting, frequency management, creative requirements, and incrementality measurement.
## CONTEXT Connected TV (CTV) advertising surpassed 35 billion dollars in US ad spend in 2026, becoming the fastest-growing premium video channel and the primary battleground for upper-funnel brand budgets shifting from linear TV. The CTV landscape consolidated significantly in 2024 and 2025 with Netflix's ad tier…
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