Build first-party retail media audiences using CRM data, loyalty programs, and clean-room collaborations across Amazon AMC, Kroger 84.51, and Walmart Luminate for privacy-safe targeting and measurement.
## CONTEXT The cookieless future arrived definitively in mid-2025 when Google completed Chrome's deprecation of third-party cookies, joining Safari, Firefox, and Brave. In its place, retail media networks now stand as the largest sources of high-quality deterministic consumer data, with each major retailer operating…
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