Audit cold email programs for CAN-SPAM, GDPR, CASL, and 2024 Google/Yahoo bulk sender compliance with a complete framework covering legitimate interest documentation, opt-out infrastructure, and data retention policies.
## CONTEXT Cold email compliance has tightened dramatically since 2018's GDPR enforcement, with subsequent regulatory developments (CASL enforcement in Canada, CCPA and CPRA in California, the EU ePrivacy Regulation discussions, and most consequentially Google and Yahoo's February 2024 bulk sender requirements)…
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