Conduct a comprehensive RevOps technology audit across the GTM stack, identify overlap and underutilization, and produce a consolidation roadmap that reduces tooling spend by 25-40% while improving rep productivity.
## CONTEXT The average mid-market B2B company in 2026 operates 32 distinct GTM technology tools across sales, marketing, customer success, and operations, with total annual spend ranging from 800 dollars to 4,500 dollars per rep per year on tooling alone. After a decade of tool proliferation accelerated by post-2020…
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