Build a measurement system that isolates traffic and conversions coming from ChatGPT, Perplexity, Gemini, and Google AI Overviews, so you can prove GEO ROI and double down on what works.
## CONTEXT The hardest problem in Generative Engine Optimization is proving it works. AI answers often satisfy users without a click, referral data from generative engines is messy and inconsistent, and attribution models built for classic search miss it entirely. Yet the traffic is real and growing: sessions from…
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