Build a crisis response plan that stabilizes the situation, establishes a command structure, sequences stakeholder communication, and protects the organization's people, finances, and reputation.
## CONTEXT In a crisis, the first 24 to 72 hours determine whether an organization emerges damaged but intact or permanently impaired. The instinct under acute stress is to either freeze in analysis or react impulsively, and both are fatal. By 2026, the crisis landscape is more dangerous: social media compresses the…
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