Build a data-driven budget allocation model across channels and funnel stages with ROAS targets, marginal-return logic, and reallocation rules for 2026.
## CONTEXT I have a fixed monthly ad budget spread across multiple channels and funnel stages, and I am allocating by gut feel rather than evidence. I want a clear model that splits budget by expected return, accounts for diminishing returns at scale, reserves money for testing, and tells me when and how to shift…
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