Choose the right beachhead market to win first and map the expansion path beyond it, using the Disciplined Entrepreneurship method to avoid the fatal mistake of going broad too early.
## CONTEXT The single most common strategic error in early startups is going after too broad a market too early. Founders fear that focusing on a narrow segment limits the opportunity, so they try to serve everyone, dilute their product and message, and win no one decisively. The counterintuitive truth, central to…
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