Design value-based pricing and packaging for an early-stage product: pricing metric selection, tier construction, the free/trial decision, and the testing plan to find your real willingness-to-pay.
## CONTEXT Pricing is the highest-leverage and most-neglected decision an early-stage company makes. A study repeatedly cited in SaaS circles found that a small improvement in monetization moves the needle on profit far more than equivalent gains in acquisition or retention, yet most founders set price by guessing,…
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