Design your first repeatable sales motion: the qualification framework, the discovery-to-close process, objection handling, and the playbook that lets you hand selling off beyond the founder.
## CONTEXT Early B2B startups sell through the founder, by force of conviction, relationships, and willingness to do whatever it takes. That works for the first handful of deals but does not scale, and the transition from founder-led selling to a repeatable sales motion is where many startups stall. A repeatable…
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