Build a credible bottom-up and top-down market sizing model that survives investor scrutiny. Covers TAM/SAM/SOM, the bottom-up customer-count method, growth dynamics, and the assumptions that get challenged in diligence.
## CONTEXT Nearly every pitch deck contains a market size slide, and nearly every investor distrusts it. The reason is the "1% of a huge market" fallacy: founders take a giant top-down figure from an analyst report and claim that capturing a sliver makes them a billion-dollar company. Sophisticated investors know…
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