Design an email-driven cross-sell and upsell program that increases average order value and lifetime value with relevant, well-timed recommendations.
## CONTEXT Selling more to existing customers is the most efficient growth lever a business has, and email is the ideal channel for it because you already know what each customer bought, browsed, and values. Yet most cross-sell and upsell email is crude: generic best-seller blasts that ignore the customer's actual…
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