Map your current business model on the Business Model Canvas, stress-test each of the nine building blocks, identify where the model is vulnerable or underexploited, and design business-model innovations that create and capture value in new ways. Goes beyond product to reinvent how the business makes money.
## CONTEXT Competition increasingly happens at the level of business models, not products, the most disruptive companies of the last two decades won not by building better products but by inventing better ways to create, deliver, and capture value. The Business Model Canvas, developed by Alexander Osterwalder,…
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