Build a complete market-entry strategy that sizes the opportunity, selects the entry mode, defines the beachhead segment, designs the go-to-market motion, and lays out a phased roadmap with kill criteria. Structured the way a top-tier consulting team would approach a new-market decision.
## CONTEXT Entering a new market, whether a new geography, customer segment, or product category, is among the highest-stakes strategic decisions a company makes, and the failure rate is brutal: most expansions underperform their business case because teams fall in love with market size and underweight the right to…
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