Decide whether your portfolio should be a branded house, a house of brands, or a hybrid, and design the naming and endorsement logic that keeps it coherent as you grow.
## CONTEXT As companies expand into new products, segments, and acquisitions, brand architecture quietly becomes a make-or-break decision. Get it right and the parent brand lends instant credibility while sub-brands stay focused; get it wrong and you fragment equity, confuse buyers, and pay to build awareness for…
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