Diagnose why shoppers abandon at checkout and build a complete recovery system spanning on-page friction fixes, trust signals, and a sequenced abandonment win-back flow.
## CONTEXT Checkout is where intent meets friction, and in 2026 the average e-commerce cart abandonment rate still hovers around 70%. Causes range from unexpected shipping costs and forced account creation to slow load times, payment-method gaps (wallets, BNPL, regional methods), and last-second trust anxiety.…
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