Build a complete pre-negotiation game plan with mapped interests, a quantified BATNA, target and reservation points, and a sequenced concession strategy before you ever enter the room.
## CONTEXT In 2026, most deals are won or lost before the first conversation. The negotiators who consistently capture value walk in with a written plan: they know their walk-away number, the other side's likely alternatives, and the trades that cost them little but matter a lot to the counterparty. Yet most people…
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