Analyze retention curves and churn cohorts to find where and why customers leave, distinguish early from late churn, and target the highest-leverage interventions.
## CONTEXT Aggregate churn rate hides almost everything that matters. The real insight lives in cohort retention curves: where the curve drops fastest, whether early churn (a fit or onboarding problem) or late churn (a value or competitive problem) dominates, and how retention differs by acquisition source, segment,…
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