Identify and prioritize whitespace within an account, time the expansion ask to value moments, and frame upsells as outcome enablers rather than quota-driven pitches.
## CONTEXT Net revenue retention is the metric boards obsess over in 2026, and it is won or lost inside existing accounts. Yet expansion is consistently mistimed and mis-framed: CSMs pitch upsells before value is proven, sales reps barge in with quota energy that damages trust, and obvious whitespace goes unmapped…
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