Build a complete go-to-market plan for launching a new DTC product, from pre-launch demand capture to launch-day execution and post-launch retention.
## CONTEXT Launching a new DTC product in 2026 is harder and more expensive than ever: paid acquisition is costly, organic reach is fragmented, and shoppers are skeptical of unproven brands. A successful launch is not a single day but a sequence: building demand before launch, converting that demand at launch, and…
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