Build an inventory planning and demand-forecasting approach that prevents stockouts and overstock by matching purchasing to real demand signals.
## CONTEXT Inventory is where cash goes to hide, and in 2026 the twin failures of stockouts and overstock both quietly destroy DTC profitability. Stockouts forfeit sales and damage paid-traffic ROI, while overstock ties up cash and forces margin-killing markdowns. Lead times from suppliers, seasonality, promotional…
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